Subculture

Subculture is a collectable series of dress-up magnets that reflects the subcultures of graphic designers seen in and around Auckland. A light-hearted social commentary through a fashion lens that plays on how we use clothing to make ourselves stand out, but also to fit in. The magnetic novelty toy reflects current trends of novelty collectables for adults that bring a sense of nostalgia from traditional childhood toys. The aim for this project is to have an interactive design piece that is an inside-joke for designers. Enjoy styling your own outfits or those of others you see in the studio and on the streets.