AVA: Auckland Vulnerable Artists

Auckland Vulnerable Artists (AVA) is a brand developed to represent a tribe of performing artists in Auckland city. It invokes the conflict between the ambition of young people, and the difficulty of expression for artists who experience anxiety, depression, exclusion or judgement. By representing the talents and stories of artists within the collective, AVA intends to spread a message of hope, as well as widening the pool of performing talent in Auckland. The publication and poster series are designed to advertise the project to potential members and investors, with a focus on communicating the stylistic direction of the brand alongside the scale and ambition of the collective.